Fingertip Communication

As technology continues to grow so does society's expectations of mass media and culture. With technology changing the way we communicate, no wonder why social media has had an impact on what society expects from mass media. Users expect information and communication to happen instantly. For example, if a news outlet shares, tweets or posts a story late, consumers will have already moved onto the next media outlet. This is a huge missed opportunity for news outlets. Before technology was at our fingertips we had newspapers that were delivered to your door once a day and television news channels twice a day. That was really the extend of updated news stories. Now you can check every few minutes for a new update across multiple channels and platforms. This video below showcases how people are utilizing social media and their chosen platform. It provides a picture of how powerful technology has become.

"Despite the potential for connection with consumers social media seems to offer, consumers are there to interact with other people rather than brands" (Delzio, S. 2014). Technology has made interacting with your favorite brands and celebrities much easier. Companies are starting to engage more with their consumers and listen to their voice. Users don't want to send a post to human resources of their favorite brands. They want that human interaction or connect that they would get with other individuals on social media. It seems as though when companies embrace technology and start engaging with their consumers it benefits both parties. It truly is a great tool that companies should consider using if they are not; this is a way to quickly reach your audience quickly and effectively.

Resources
Delzio, S. (2014, December 30). New Social Media Research Shows What People Expect From Brands : Social Media Examiner. Retrieved February 07, 2016, from http://www.socialmediaexaminer.com/social-media-research-shows-what-people-expect-from-brands/

How We Use Social Media, Illustrated | Mashable. (2014, June 25). Retrieved February 07, 2016, from https://www.youtube.com/watch?v=VxdL6xusyKM