Integrating Content

Social media has an abundance level of power and influences on businesses today. Social media has become the most used tool for interaction. What makes this a great tool is that it is free and isn't limited to members. "Facebook alone has an active membership of over on billion users. The massive population of social media, which is continuing to grow, proves that social media is not merely a phase that will be culturally outgrown" (Dolan, S. 2014). 

"Not only have social media changed the way we communicate, but these applications present great opportunities for businesses in the areas of public relations, internal and external communications, recruiting, organizational learning and collaboration, and more" (Managing and Leveraging Workplace Use of Social Media. 2012). Social media presents opportunities for businesses of free marketing and advertising. Businesses can also"interact and engage directly with their customers, forming honest and sincere conversations, in an informal environment" (Dolan, S. (2014). Social media is a valuable asset that businesses need to take advantage of. It seems as though this truly is the only way to interact with consumers, advertise and allow consumers to voice their opinions. 

"65% of small or local businesses stated that social media helped them keep connected with their customers. 50% of Facebook users under 35 were reported to follow online recommendations for products or businesses made by friends. 51% of Facebook users and 64% of Twitter users are more likely to purchase products and make use of services from business they follow on the platforms" (Dolan, S. 2014).

Social media marketing can be challenging upon first use. There are many marketing tips and tools to help your process flow smoothly. One important tip to remember when using social media for businesses is to make sure your contents gets integrated across all your platforms. It is essential that you reach all of your audiences with the same intended message. "...you should make sure your content is integrated with your goals, so you can note where you are converting sales and where you may need to try a different approach" (Behar, A. 2016).

Check it out! – Inc. Social Media Toolkit


Resources

Behar, A. (2016, January 16). Social Media Marketing: 5 Inspired 2016 Strategies Your Business Needs to Try. Retrieved January 17, 2016, from http://www.business2community.com/social-media/social-media-marketing-5-inspired-2016-strategies-business-needs-try-01427072#C7e9GYXrCmRty7Os.97

Dolan, S. (2014, January 31). Social Media: The Most Influential Tool for Business Communication. Retrieved January 17, 2016, from http://www.benchmarkemail.com/blogs/detail/social-media-the-most-influential-tool-for-business-communication

Managing and Leveraging Workplace Use of Social Media. (2012, December 05). Retrieved January 17, 2016, from http://www.shrm.org/templatestools/toolkits/pages/managingsocialmedia.aspx